{"product_id":"halter-neck-backless-mermaid-maxi-dress-for-evening-formal-events","title":"Halter Neck Backless Mermaid Maxi Dress for Evening \u0026 Formal Events","description":"\u003cp\u003eThe halter neck mermaid maxi dress is your go-to choice for evening events, formal occasions, and celebrations where your silhouette should do the talking. A backless cut, a curve-hugging bodycon fit, and a floor-sweeping length work together to create a look that feels both effortless and intentional. The halter neckline draws attention upward, framing the shoulders with quiet confidence while the slim-fit drape follows every curve below — perfect for women who want to make a lasting impression without trying too hard.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003ch4\u003e\u003cstrong\u003eHalter Neckline Detail:\u003c\/strong\u003e\u003c\/h4\u003e\u003cp\u003eThe gathered halter design frames the neckline and bare shoulders with structured elegance, creating a focal point that lifts and elongates the upper body.\u003c\/p\u003e\u003ch4\u003e\u003cstrong\u003eBackless Open Construction:\u003c\/strong\u003e\u003c\/h4\u003e\u003cp\u003eA fully open back adds a striking, unexpected element to the silhouette, offering visual drama from every angle without relying on embellishment.\u003c\/p\u003e\u003ch4\u003e\u003cstrong\u003eFloor-Length Mermaid Fit:\u003c\/strong\u003e\u003c\/h4\u003e\u003cp\u003eThe slim bodycon cut follows the natural shape of the body from bust to hip before sweeping into a maxi length, delivering a mermaid silhouette that reads as both sensual and refined.\u003c\/p\u003e\u003ch3\u003ePerfect For\u003c\/h3\u003e\u003cp\u003eThis backless mermaid maxi dress is built for evenings that call for something memorable — think wedding guest appearances, formal galas, and summer events where the dress code leans elegant. It transitions effortlessly from an outdoor ceremony to an indoor reception. Pair with strappy heeled sandals and minimal gold jewellery to let the backless detail remain the centrepiece.\u003c\/p\u003e\u003ch3\u003eCare Instructions\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHand wash in cold water only.\u003c\/li\u003e\n\u003cli\u003eDo not bleach or use harsh chemical treatments.\u003c\/li\u003e\n\u003cli\u003eLay flat to dry or hang; avoid tumble drying.\u003c\/li\u003e\n\u003cli\u003eIron on low heat if needed; store hanging to avoid creasing.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFREQUENTLY ASKED QUESTIONS\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eIs the back of the dress fully open?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eYes, the dress features a fully backless construction as a core design detail, with the halter neckline providing the primary support across the shoulders.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow long is the dress and what is the fit like?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis is a floor-length maxi dress cut in a slim, bodycon fit that follows the body closely from the bust through the hips, suited to a slim or hourglass frame.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat sizes and colours are available?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe dress is available in sizes XS, S, M, and L, and comes in Green and Black.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat should I wear this dress with?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe backless mermaid maxi dress pairs best with strappy heeled sandals or mules and understated jewellery — the open back and halter neckline work best when accessories are kept minimal.\u003c\/p\u003e","brand":"ROWE NEWYORK","offers":[{"title":"Green \/ XS","offer_id":44260063117401,"sku":null,"price":47.95,"currency_code":"USD","in_stock":true},{"title":"Green \/ S","offer_id":44260063150169,"sku":null,"price":47.95,"currency_code":"USD","in_stock":true},{"title":"Green \/ M","offer_id":44260063182937,"sku":null,"price":47.95,"currency_code":"USD","in_stock":true},{"title":"Green \/ L","offer_id":44260063215705,"sku":null,"price":47.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ XS","offer_id":44260063248473,"sku":null,"price":47.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ S","offer_id":44260063281241,"sku":null,"price":47.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":44260063314009,"sku":null,"price":47.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":44260063346777,"sku":null,"price":47.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/2354\/3641\/files\/halter-neck-backless-mermaid-maxi-dress-for-evening-formal-events_26929e77-3dbd-4d83-8f41-3b1c6d88efb7.jpg?v=1785486079","url":"https:\/\/rowe-newyork.com\/products\/halter-neck-backless-mermaid-maxi-dress-for-evening-formal-events","provider":"ROWE NEWYORK","version":"1.0","type":"link"}